In 1975, Hubert de Givenchy created the Givenchy Gentleman, a fragrance of timeless elegance whose scent was destined to embody “the most gentle of men.” 50 years later, the Givenchy Gentleman Society continues to expand with gentlemen of our time who share essential values—keen social awareness, deep respect for others, unwavering loyalty towards their commitments, elegance tinged with irreverence, and the wish to have a positive impact on society. All these gentlemen are brought together by Givenchy around a line of perfumes that are as bold as they are unifying.