In 1975, Hubert de Givenchy created the Givenchy Gentleman, a fragrance of timeless elegance whose scent was destined to embody “the most gentle of men.” 50 years later, the Givenchy Gentleman Society continues to expand with gentlemen of our time who share essential values—keen social awareness, deep respect for others, unwavering loyalty towards their commitments, elegance tinged with irreverence, and the wish to have a positive impact on society. All these gentlemen are brought together by Givenchy around a line of perfumes that are as bold as they are unifying.

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EAU DE PARFUM AMBRÉE

Following Gentleman Society Eau de Parfum and Eau de Parfum Extrême, Givenchy is now exploring a new facet of the gentleman attitude with Eau de Parfum Ambrée. The House draws inspiration from its founder, Hubert de Givenchy, and from the most flamboyant sides of his personality, creativity, and free-spiritedness. He himself actually used to define his way of living as “grand style”. Eau de Parfum Ambrée was thus imagined as the essence of the most dazzling gentlemen—artists, hedonists, showmen, and sportsmen as inspired as they are inspiring—all those who are born to live and reveal themselves in light.

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The Gentleman Society is more than ever open to all kinds of individualities and uniqueness, as shown by the unprecedented press visuals supporting the launch of the new fragrance: a living depiction of the values of openness and inclusiveness of the Givenchy crew.

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CHAMPAGNE GOLD LOGO

An icon recognizable at first glance, the bottle doesn’t bear any labels or inscriptions. It shows another sign of distinction: a 4G metal plate, like a Gentleman Society rallying symbol.

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For Eau de Parfum Ambrée, this emblematic symbol is featured in champagne gold, a precious, timeless hue. It brightens the entirely black lacquered bottle, whose masculine lines and contemporary elegance remain unaltered. Featured as a border on the black case, this burnished gold puts the spotlight on a perfume that is bound to draw attention.

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THE RICHNESS OF A FLAMBOYANT SILLAGE

Since the creation of the Eau de Parfum, the combination of a narcissus absolute and a quartet of vetivers has been the unique olfactory signature of Gentleman Society. For Eau de Parfum Ambrée, this one-of-a-kind accord gives the impression of being shrouded in gold: perfumer Karine Dubreuil Sereni enveloped it in warm, opulent notes that are, in turn, resinous, ambery, and spicy.

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Balsam from Peru and opoponax interact with Tasuki vanilla from Madagascar—an exceptional quality used for the first time by Givenchy—as if their flamboyant facets mutually reflected light. Their glow is highlighted by the contrast with dark notes of leather, tobacco, and sandalwood from Australia—a chiaroscuro effect that gives Gentleman Society Eau de Parfum Ambrée its rich, textured, and deeply addictive sillage.

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EMBODIMENT OF THE GENTLEMAN SOCIETY

In 2025, the Gentleman Society family is due to expand. In an unprecedented visual, new members gather around Benjamin Clementine. With elegance and modernity, the British musician, poet, and actor still perfectly embodies the Gentleman Society spirit.

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There is indeed a myriad of ways to be a Givenchy gentleman. In an ultra-contemporary urban atmosphere, he appears surrounded by three neo-gentlemen with an assertive attitude, including a woman. This new campaign defines the outlines of a bold, inclusive community, which all are more than ever invited to join.

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Givenchy Eau de Parfum Ambrée is available in 60ml (Php 6,950) and 100ml (Php 8,950) formats.

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#GentlemanSociety #GivenchyBeauty #GivenchyFragrance

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