A SURGE OF BOLDNESS

‍

Gentleman Society stands out as a beacon of a new form of masculinity, one that’s dynamic and inspiring. Givenchy has been fostering this singular community since 2023, bringing men from all walks of life together around the values of respect and positivity in a reinvention of what a gentlemanly spirit means in the modern age.

‍

Today, the House is venturing into new territory by creating Gentleman Society Eau de Parfum Sport–a fragrance embodied by French Formula 1 driver Pierre Gasly.

‍

More than ever before, the Givenchy gentleman is one driven by passion and the desire to push himself further. What defines him? His determination, controlled boldness, and taste for achievement and excellence; his thirst for new challenges and a constant drive to surpass himself; and, of course, his generosity and team spirit.

‍

A FRESHNESS THAT IS VIBRANT AND POWERFUL

‍

A true concentrate of sensations, the new Eau de Parfum Sport combines incisive freshness, woody depth, and refinement for long-lasting wear. This reinvented freshness bears the signature of perfumer Karine Dubreuil Sereni, who infuses the composition with a unique citrus energy.

‍

The fragrance opens with a quartet of lemons selected in Italy throughout the seasons: autumn’s Primofiore lemon, with green and zesty accents; the more tangy winter lemon; the juicy and fruity spring lemon; and the aromatic summer Verdello, reminiscent of lime. Together, they create an explosion of freshness and vitality.

‍

At its heart, the emblematic woody-floral signature of Gentleman Society is fully expressed. Narcissus absolute and iris concrete blend with chilled sandalwood and vibrant amber woods, enriching a quartet of vetivers with deep, sophisticated nuances.

‍

In the base, Blooming Musk diffuses its floral luminosity and envelops the skin in lasting sensuality. This balance gives the composition a distinctive elegance while ensuring sustained intensity.

‍

NEW ENERGY

‍

Gentleman Society’s iconic bottle takes on a sportier look. While keeping the same modern, masculine silhouette, this edition showcases a new black lacquer gradient that offers a glimpse of the fragrance within.

‍

Its metallic 4G logo–Gentleman Society’s emblem–echoes the aesthetics of race cars. Below, the word “Sport” is highlighted in a vivid red evoking energy and speed.

‍

JUST GO

‍

Givenchy’s go-getter attitude is more than just boldness. Above all, it’s a way of taking on challenges with elegance and self-assurance. That’s why Givenchy has continued its collaboration with Pierre Gasly: already a Gentleman Society ambassador, the charismatic French racing driver is now the global face of Eau de Parfum Sport. 

‍

The new fragrance’s communication campaign unfolds in an ultra-modern universe that blends codes of elegance with the world of sports. 

‍

“It’s not about who we are, it’s about what we achieve.” Pierre Gasly’s voice resonates throughout the video as the Formula 1 driver appears bathed in the light of a sunset, immersed in the unique atmosphere of a racetrack. The camera follows every one of his movements: it hitches a ride in the cockpit of a race car, zooms in on a team serving as a metaphor for the desire to go further together… 

‍

“Together, we move, we strive, we push our limits.” By highlighting the significance of collective effort, Pierre Gasly expresses the unifying spirit of Gentleman Society and issues a call to join the movement immediately.

‍

The Givenchy Gentleman Society Eau de Parfum Sport is currently available in 60ml (Php 6,450) and 100ml (Php 8,450) formats.

‍

#GentlemanSociety #GivenchyBeauty #GivenchyFragrance 

@givenchybeauty

‍

Givenchy Fragrances is exclusively distributed by Rustan Marketing Corporation and available in-store at Rustan's (Makati, Alabang, Gateway, Shangri-La Plaza), The SM Store (Makati, Mall of Asia, Megamall, North EDSA, Clark), The Landmark TriNoma, Robinsons Place Manila; and online at Rustans.com.

‍

For instant updates, follow Rustan Marketing Corporation on Facebook and Instagram.

‍